(Place all the examples of cool projects I created and/or lead here.)
Destify is a leading destination wedding travel agency. In addition to overseeing a new content strategy, the company was seeking to update the brand and identity. With a goal to “take the tech out” of the branding to better appeal to the core audience, this new look was a welcome update that better celebrated the aim of the company — to make great memories.
Complete Brand Overhaul
Organic Lead Increase
MedCall Plus is a brand of Call Center Sales Pro — created to better target the healthcare clientelle CCSP sought. Versus previous regionally-based marketing programs, MedCall Plus was developed as an industry-focused brand that celebrated CCSP’s medically-focused feature set.
Increase in engagement
Improvement to Pipeline
Call Center Sales Pro is group of regionally-based full-service contact centers — offering telephone answering services, BPO, and fulfillment services. My focus was spent sunsetting smaller brands into the CCSP parent brand, and developing new go-to market strategies through specialization.
Team Members Hired and Trained
Joint Commission Resources is the publishing / education / training arm of the Joint Commission. As the leader in global healthcare accreditation, the Joint Commission relies on JCR to develop materials to educate their large customer base.
Increase in Attendee Engagement
Cultural and Religious Sensitivity Pocket Guide App
As the Interactive Media Project Manager at JCR, I lead the design and development of the first mobile app to be released by the company. Adapting a best-selling pocket guide into a handy application, the Cultural and Religious Sensitivity Guide allowed for content to be added quicker than traditional publication cycles to meet the demand of a continuously changing healthcare landscape.
Serendipity Yoga and Wellness is a small business in the south suburbs of Chicago. Having seen work completed with the Village of Homewood, owner Liz Smith reached out for a brand refresh! After updating the logo, we collaborated on several ideas — ultimately growing the brand from a mobile studio to a brick-and-mortar studio.
Marc’s help was integral to the growth of my business. His creativity and ability to take a spark from me and turn it into a complete thought is second to none.
With a career spanning the better part of 15 years now, I have a large pool of great projects completed that show the breadth of my design chops. From illustrative works to more corporate fare, here’s a smattering of other favorites (outside the ones above):
(Insert a little shameless self-promotion about that one time my designs became famous here)
Think Homewood, as originally conceived by Mary Jane Maharry of Brava Public Relations, was an integrated marketing campaign to draw attention to my hometown of Homewood. With the idea to celebrate the diversity, parks, commutability, and general awesomeness that IS Homewood, Illinois!
The idea of capturing the town in comic book format lead Maharry to my door with desire to collaborate. With Mary’s concept and my art direction, we built a campaign for the Chicago train system, and several billboards.
While I’d thought it would just be a fun thing to do? I never thought it’d be picked up by several news outlets and give Homewood 15 minutes of fame.
(Put one of those weird infographicy thingies that showoff my skills here)
(In case people care, include hobby projects here)
It all started with some funny holiday cards I send to family and friends. Now it’s a side-hustle made with love.
Unshaven Comics is the independent studio I own with my two brothers from other mothers. We publish original comics and graphic novels.